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Here it is your weekly
Chiropractic Marketing Newsletter (week 13)
-Revealing all of the “SECRETS” free of charge
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PLEASE SPREAD THE WORD ABOUT THIS SERVICE, WE ARE DEPENDING ON BUZZ MARKETING
Every week I take time away from my practice and consulting in an effort to share with all of you. I do this because of my love for chiropractic and chiropractors. So, when I get e-mails like this it just keeps me going. Here ya go;
“Lenny, Using your ideas I have had a press release published in 3 papers and have brought in 8 new patients in the last three weeks. I appreciate the advice. Thank you.”Dr. Ryan T. Berlin
A.D.I.O. CHIROPRACTIC
5909 John R Rd.
Troy, MI48098
248.879.5540
Thanks Ryan buddy, you make me soooooooooo happy, keep it up.
If any others of you have a success story to share, PLEASE let me know, I would like to think that what I’m doing is helping.
Please do not hesitate to contact me, drvernonchiro@aol.com, if you feel that you may have information, resources or web content that could provide additional assistance to those in the profession. Please feel free to write me with comments or criticisms.
Remember: To get the most out of this newsletter, I suggest that you print it out and read it-don’t skim it-Refer back to it when implementing your marketing plan
SOMETHING NEW: In an effort to keep things fresh, I will in every newsletter going forward provide a quote from the individual that I think is most responsible for changing the world, Albert Einstein.
This week’s quote: “Education is what remains after one has forgotten everything he learned in school.”
I plan to do a conference call next month on internet marketing using Google ad words.
Keep your eyes open for this.
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Dr. Kent Conference call was fantastic
For those of you who missed the conference call with Dr Christopher Kent this week you missed a real treat. Dr. Kent was, as he always is, awesome. But before I go into detail about the call I need to say a few words. I go to a great deal of time and expense, setting up the calls, having them made into CD’s and mailing them to everyone, all I ask is that you participate. There were almost 100 people on the call, there should have been twice as many, please don’t think because you get a CD of the call that you shouldn’t participate. I’m trying to put together a group of chiropractors that really want to help each other, a brotherhood. The value of this whole program comes from each doctor participating; asking questions, bringing up problems that they are having that another doctor may have had and found a solution to. I want these calls to be brain storming sessions. SO PLEASE DON’T JUST BE A TAKER, I HAVE ENOUGH OF THESE PEOPLE IN MY LIFE. Be a participant. Okay now that I got that off my chest, let’s talk about the call with Dr. Kent.
Dr. Kent brought up a number of points that can be translated into marketing material, specifically his research paper showing the effects of long term chiropractic care on the DNA which was published, not only in the chiropractic journals but was picked up by the popular press and the medical press can be used as a press release. This material, if worded properly could actually get you interview by your local media. I have posted copies here.
As always Chris was on purpose when he discussed the newly proposed practice guidelines and the effect that they could have on your ability to practice wellness care. These are political battles that you need to be involved in. For more details on this issue click here.
The statistics that Dr. Kent cited in the interview about healthcare in this country and how we have dropped to the middle of the chart in terms of “health” was staggering and this information should be condensed and formulated into a hand out for patients. The key is that you need to take the vast about of information that was given to you and I know that at times it was overwhelming and break it down and use it for a marketing plan. Get creative; I have supplied the references that Dr. Kent uses for making his bold statements, so no one can question you. After you create a release or some other marketing instrument, please e-mail me with it and allow me to share it with other members of our growing family. If you want to receive a copy of this call as well as future calls you must be signed up. If you have not signed up to receive the free CD’s you can do so by clicking here.
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God
Bless the USA: Marketing to Veterans
A great way to show your patriotism as well as get publicity for your practice, with and end result of an increase in new patients is to market to the over 4 million veterans in the United States. I have done this and it has worked great. You can get very elaborate, as I did by enclosing a tiny American flag with the offer, however this is not necessary unless you have the budget for it. (E-mail me if you want details on this-it is a form of marketing known as bulky mail) A great business card calendar that honors veterans is available from American Image Works. If you click here and then click on the first card, you will see what I mean. It thanks those who have served and the back of the card is a calendar with all of your information. If you don’t think that the veteran market is good, just think of all of those life insurance companies and other entities that market products to just veterans.
The way this offer works is that you want to obtain a mailing list of veterans in your area, start with your zip code and if there are not enough names (5000 or more) move out from there to the next closes zip and continue this process until you get to 5000 names. A great list can be obtained here.
Your mailing should include a letter thanking the veteran for his /her service to their country (If you are a veteran be sure to point this out in the letter) As a way of saying thank you are offering a free (spinal examination), (X-ray), (thermal Scan). The letter should point out that statistics show that many veterans suffer from chronic illnesses and that many are taking a great deal of medication yet remain in pain and discomfort and may not be getting the care they deserve. Point out the recent fiasco at Walter Reed as an example.
You want to bring out the fact that people with chronic fatigue, fibromyalgia, arthritis and other ailments have all been helped by chiropractic. You want to emphasize the fact that there is no charge for this examination and if it is determined that care is required that your office participates in Medicare and most insurance plans. (If this is true) If you do not take insurance you can wait until the patient completes their examination and if the person decides he/she would like to start chiropractic care, then you can explain your payment policy. Remember, if you are charging cash you would want to discount the fee for the veteran as this is the essence of the whole program. You will simultaneously do a press release, as we have discussed many times before, keep it short and sweet and to the point. Because veteran issues are such a hot item right now you may be able to call a local reporter for your paper and let them know what you are doing and you could get a large story and/or a photo in the paper. |
That’s a Great Idea!
The term thinking outside of the box has become a cliché. And there’s a good reason: Innovative ideas have the power to transform you’re a practice.
But do you truly encourage creative thoughts from your CA’s or patients? Or is an unorthodox suggestion more likely to be met with pessimistic discouragement? If you use terms like the ones I’ve listed below hear you’re stifling innovation in your practice:
”Good luck getting that done!”
“We don’t have time for something like that.”
“Doesn’t work. Trust me, I tried that, years ago.”
Not only does being a naysayer make your employees feel stupid, it discourages the brainstorming that can lead to great outcomes. Remember, Ninety-nine percent of innovative ideas aren’t simply blurted out in their final form. They need development to reveal their full potential. But keep in mind, it’s your patients and CA’s that see things that you may not be seeing.
Also keep in mind that many of your patients may already run successful businesses, they don’t need to be running a chiropractic office to offer advice on marketing and promotion.
By changing the “yeah, but…” response to an “and, if…” you foster an environment that’s receptive to innovation. At worst, the idea goes nowhere and you’re out a few minutes of time. And at best, the idea evolves into a groundbreaking opportunity.
The Po!nt: Especially in these competitive times, it’s a mistake to discourage innovative thinking. Give your employees as well as your patients the ability to think out loud. You might be surprised with the results
How to Prepare for a Media Interview Okay, you’ve convinced a journalist to profile your office or to use you as a subject matter expert. How should you prepare for the interview?
Prepare clever responses to likely questions. Reporters not only gather basic who-what-when-where-why information, most … are looking for … the perfectly crafted quote to build a story around. The best way NOT to be quoted is to rattle off facts without adding insight, humor or an interesting twist. So come up with some interesting quotes in advance, offer them at your first opportunity, and try to sound natural and sincere — as if they’re off-the-cuff remarks. One thing would be to try and redirect the reporter who, in all likelihood is doing a story on back pain. You could try to offer up the recent University of Chicago Medical School study that showed that chiropractic lowered blood pressure better then medication.
Have high-quality images available. You may be asked to provide images if you’re dealing with print or online media. (Many publications have neither the budget nor the time to photograph everything in their pages.) It doesn’t hurt to have a CD with professional headshots and office shots ready to e-mail. Photographs already on your Web site can work when they need images with a lower resolution, but the standard for print magazines is 300 dpi at the size being published, so get digital photos of you adjusting as well as the interior of your office and then save them as TIFF files.
The media have a job to do, and if you are cooperative and help to make it easier for them, they are more likely to keep calling you in the future.”
I give to you for free what many have paid me for
PLEASE USE IT!
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Awesome New Pediatric Office Poster
I just received word that a new pediatric poster for use in the chiropractic office will be available in about 2 weeks. A copy of the poster is below. The marketing benefit of the poster aside from the obvious is that it gives credibility to chiropractic and its ability to benefit children. The use of a highly recognizable and TRUSTED photograph, the famous “Little Rascals” adds to the creditability especially for parents. This is a perfect example of super advertising. The photo is highly recognizable and attention grabbing to all Baby Boomers and Gen-Xer’s. The photo will cause parents to start a discussion about how they used to watch the show; this will then lead to a discussion about chiropractic and children. I will have more details for all of you as soon as I get them. In the mean time if you wish to be added to a list of those interested in the 18×24 poster, clicking here.Your name will be added to a list and when the poster is available I will e-mail you with ordering instructions. It is estimated that the poster will sell for around $30. I suggest you add your name to the list as they will sell out fast and they are only printing a limited number. (You guys are the only ones who know about this-It really is a “SECRET”)
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Still available-A Must Read Classic
Think and Grow Rich is a classic motivational book. Every marketing guru in chiropractic recommends it and this is one of those rare occasions that I do as well. I think every chiropractor “NEEDS” to read this book and refer to it often. Especially while trying to increase your practice numbers. You can have an e-book version for instant download for $3.00 (3 measly bucks to increase your brain) by clicking here. You will receive a $3.00 invoice from Paypal. Once paid the e-book is sent
I WILL NEVER SELL, LOAN, SUPPLY OR IN ANY WAY GIVE YOU INFORMATION TO ANOTHER THIRD PARTY. THIS IS MY PROMISE.
*Many of you have asked me to be your practice coach, as I said I only take on 10 clients at a time and like to stay on the East Coast, plus I charge so little that I actually lose money on most deals, it’s about helping not making money, when I have an opening or decide to expand I will let you guys know, in the mean time you get a lot of me for free
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| IMPORTANT INFO: My patient newsletter for September/October has been posted and is availble on WWW.FREEDCHELP.COM It is prepared in Microsoft Word, so you can edit it and get it off to the printer immediately. Until next week,Yours in health
Lenny
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This entry was posted on Thursday, October 18th, 2007 at 1:45 pm and is filed under Weekly Newsletter Archive. You can follow any responses to this entry through the RSS 2.0 feed. Comments and pings are closed.
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